“Legacy Looks Good On You”

The "Legacy Lookbook" launched in January 2025 as the semester's central marketing hub, with a "Legacy Looks Good" theme built on nostalgia.

The project explored "legacy" two ways: honoring students with family ties to their organizations through personal stories, and encouraging all students to build their own "family" with friends before graduation. The campaign emphasized that pull toward the present moment - the awareness that time with close friends and campus traditions is fleeting. Visually, we maintained a consistent aesthetic with specific fonts, duotones, and blue tones inspired by trending brands like Vacation and Sporty & Rich.