Three Blind Mice - Digital Modernization

Role
Brand Manager, Lead Photographer, Social Media Manager, and Growth Strategist

Year
2024

The Problem
A 15-year-old local restaurant with an elevated culinary program faced a significant "vibe gap" due to a year of digital silence that made the brand invisible to new audiences.

The Solution
Modernize the brand’s digital footprint to bridge the gap between its loyal legacy community and a new generation of high-intent diners.

Visibility

The first step in modernizing a legacy brand is securing its digital "front door." For a restaurant with a 15-year history in Lilburn, Georgia, visibility wasn't just about being found—it was about being found accurately. By auditing and updating high-intent platforms like Google Business and Facebook Pages, the strategy shifted from digital silence to active discovery, ensuring the first touchpoint for new diners matched the actual quality of the menu.

Strategy

  • Revamped idle Google Business listing, Instagram, and Facebook Page to bridge the "vibe gap" between the elevated menu and the previous lack of digital marketing.

  • Implemented technical SEO and metadata updates to ensure the brand appears as a top recommendation in LLM searches (such as ChatGPT and Perplexity) for the Gwinnett County area.

  • Focused on "near me" search behavior to capture high-intent diners who were previously unaware of the restaurant’s 15-year legacy.

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The Impact

Successfully transformed a localized legacy brand into a high-visibility digital destination, doubling community engagement and optimizing the restaurant's footprint for the next generation of search. Atlanta Magazine named Three Blind Mice “Best Restaurant in Atlanta” 2025 which was in part due to their elevated brand presence.

    • Generated over 130,000 total brand views and impressions over a 120-day period.

    • Achieved a 38.5% non-follower reach rate, successfully introducing the restaurant to a massive new audience of potential diners.

    • Maintained a consistent 5.5% engagement rate across Meta platforms, significantly outpacing industry benchmarks for hospitality.

    • Drove over 200 content shares, turning digital views into active community advocacy and word-of-mouth growth.

    • 56% year-over-year increase in Google search results

    • 74.5% increase in Google Business profile views