Scripted by Casey Colquitt.
This ad was ran on TikTok to drive general brand awareness to the Fresh Prints’ TikTok account. It emulated a viral video style that was circulating on college campuses during the time it launched.
Scripted and influencer management by Casey Colquitt.
This ad was ran to increase brand awareness among fraternities. Fresh Prints’ had an established sorority audience, but struggled to reach fraternity members despite the fact that their orders made up a large portion of Fresh Prints’ revenue. This UGC creator was chosen because of their large fraternity following on TikTok.
Scripted by Casey Colquitt.
This ad was to promote a tank top product launch. The launch was client-led as the audience voted for their favorite colors on social media. The hook “We let our clients do our job for us” was effective in catching attention and stopping thumb scroll.
Scripted and influencer management by Casey Colquitt.
I partnered with local Atlanta food micro-influencers to visit Three Blind Mice and film/post their experience.
Scripted by Casey Colquitt
This ad was used to promote the launch of Fresh Prints’ “Paparazzi” Lookbook and to drive site traffic to the Lookbook landing page.
Scripted and influencer management by Casey Colquitt.
Classic unboxing style UGC video to promote Fresh Prints’ camo sweat set products. We worked with this creator as she has a large following at the University of Alabama which is known for their iconic sorority and fraternity life presence.
Scripted and filmed by Casey Colquitt.
Asset was used to promote launch of Fresh Prints’ new website. To appeal to gen-z audience and make them actually engage with a video about a tech launch, I used humor as the main angle/hook.
Scripted and influencer management by Casey Colquitt.
Partnered with a sorority on TikTok to film unboxing UGC with the purpose of showcasing Fresh Prints new product launches.
Scripted by Casey Colquitt.
This video was used to promote the launch of Fresh Prints’ new website - specifically the feature that shows clients wearing merch that’s editable in the design tool. The hook “Can we all admit we stalk each other for inspo?” was effective because it addressed the elephant in the room that most of the audience would relate to.
Scripted and influencer management by Casey Colquitt.
I partnered with a series of college influencers to design their own merch in promotion of the Fresh Prints’ Design Tool.
Scripted and voice-over by Casey Colquitt.
The purpose of this video was to promote the launch of Fresh Prints’ new Lookbook and drive site traffic to the Lookbook landing page.
Scripted and influencer management by Casey Colquitt.
This group of fraternity guys at the University of Miami went viral for their dancing videos, so I reached out to them to collaborate on a UGC video dancing in Fresh Prints’ sweat sets. This style worked well because it was true to the content they already made and didn’t feel overly produced/refined.
