Scripted and influencer management by Casey Colquitt.

Partnered with a sorority on TikTok to film unboxing UGC with the purpose of showcasing Fresh Prints new product launches.

Scripted and influencer management by Casey Colquitt.

Classic unboxing style UGC video to promote Fresh Prints’ camo sweat set products. We worked with this creator as she has a large following at the University of Alabama which is known for their iconic sorority and fraternity life presence.

Scripted and influencer management by Casey Colquitt.

This group of fraternity guys at the University of Miami went viral for their dancing videos, so I reached out to them to collaborate on a UGC video dancing in Fresh Prints’ sweat sets. This style worked well because it was true to the content they already made and didn’t feel overly produced/refined.

Scripted and influencer management by Casey Colquitt.

This ad was ran to increase brand awareness among fraternities. Fresh Prints’ had an established sorority audience, but struggled to reach fraternity members despite the fact that their orders made up a large portion of Fresh Prints’ revenue. This UGC creator was chosen because of their large fraternity following on TikTok.

Scripted and influencer management by Casey Colquitt.

I partnered with local Atlanta food micro-influencers to visit Three Blind Mice and film/post their experience.

Scripted and influencer management by Casey Colquitt.

I partnered with a series of college influencers to design their own merch in promotion of the Fresh Prints’ Design Tool.