Scripted by Casey Colquitt.

This ad was ran on TikTok to drive general brand awareness to the Fresh Prints’ TikTok account. It emulated a viral video style that was circulating on college campuses during the time it launched.

Scripted by Casey Colquitt

This ad was used to promote the launch of Fresh Prints’ “Paparazzi” Lookbook and to drive site traffic to the Lookbook landing page.

Scripted by Casey Colquitt.

This ad was to promote a tank top product launch. The launch was client-led as the audience voted for their favorite colors on social media. The hook “We let our clients do our job for us” was effective in catching attention and stopping thumb scroll.

Scripted and voice-over by Casey Colquitt.

The purpose of this video was to promote the launch of Fresh Prints’ new Lookbook and drive site traffic to the Lookbook landing page.

Scripted by Casey Colquitt.

This video was used to promote the launch of Fresh Prints’ new website - specifically the feature that shows clients wearing merch that’s editable in the design tool. The hook “Can we all admit we stalk each other for inspo?” was effective because it addressed the elephant in the room that most of the audience would relate to.

Scripted and filmed by Casey Colquitt.

Asset was used to promote launch of Fresh Prints’ new website. To appeal to gen-z audience and make them actually engage with a video about a tech launch, I used humor as the main angle/hook.